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Malaga in the Spotlight in relation to Tourism

Malaga has been especially privileged as the location for the filming of some legendary titles in the history of cinema.

Spanish cinema that has filmed here: Los últimos de Filipinas by Antonio Román(1945), Amanecer en Puerta Oscura (Whom God Forgives) by Jose Maria Forqué (1957), Llanto por un bandido (Weeping for a Bandit) by Carlos Saura (1963) y más recientemente, El puente (Foul Play) by Juan Antonio Bardem (1976) and La Sabina by Jose Luis Borau (1979).

International cinema has also visited the city: Par un beau matin d’eté (Kidnapping in the Sun, 1965) by Jacques Deray and Lost command (1966) by Mark Robson, as we can see here : MÁLAGA IN THE 20TH CENTURY

Other international directors who filmed in Malaga were Robert Rossen, Roger Vadim, Michael Powell, Jean Negulesco, Edgard Dmytryk, Joseph Losey, Richard Fleischer, George Cukor and Michelangelo Antonioni, among others.

Since the office was created in 2001, Valérie Lemercier, Harry Wootliff, and John Madden have also directed in Malaga, highlighting, among others, the following productions:

National feature films: El Camino de los Ingleses, Entre dos aguas, Sin Fin, Maniac Tales, Rey Gitano, El Intercambio, Toro, La Casa del Caracol, Como Dios MandaAnd TV series: Brigada Costa del Sol, Toy Boy, Malaka, La que se avecina, Alli abajo, Cuerpo de élite, El ministerio del tiempo, La chica de nieve…

International feature films: The Bridge of San Luis Rey, Milleniun I: Men who hate women, Soldier of God, Chicas, Hasta la Vista, Le Convoi, Aline, The Power of Love, The Hitman’s Wife’s Bodyguard, True Things, Operation MincemeatAnd TV series: Warrior Nun, The Crown, La Reina del Sur, Black Mirror, Kaos, Snatch II, Kosta (The Paradise), Genius Picasso, Living the Dream, Los Relojes del Diablo…

You can learn more details about these and other notable productions here: PRODUCED IN MÁLAGA

OUR RELATIONSHIP WITH TOURISM

Since we began our journey in 2001, the Malaga Film Office belonging to the City Council has constituted solid, effective and essential assistance to the audiovisual industry. Audiovisual productions transport the image of the city abroad and constitute an engine of wealth for the city, especially in the following sectors:

-Tourism (hotels, restaurants, catering companies…)

-Employment (direct hiring of professionals from the local audiovisual industry)

Furthermore, this serves as a local development tool as it generates clear benefits for many sectors of the Malaga economy, representing an engine of indirect and induced wealth due to the dissemination of the image of Malaga in the world.

Málaga Film Office hosts the filming of productions in which the power of image is used to promote the city and thus become part of the collective iconography, even for those who have never visited the city.

This attraction has led to the creation of tours or excursions through areas of the city used as film sets which are called “movie-maps”, where the filming itinerary is shown to the “set-jetters” (people who travel to see the locations that appear in their favourite productions). The following are just a few:

Summer Rain (El Camino de los Ingleses) by Antonio Banderas

The Crown (S4, episode 6)

The Snow Girl (La chica de nieve)

Malaga Center, A Film Destination

It is obvious that audiovisual productions promote Malaga in terms of tourism, but it also becomes identified as a place of artistic production and benefits from other economic repercussions, such as the local expenditure of the production team that participates in the film or consumption in various sectors of the local economy. Viewers see Malaga on the screen and/or on platforms, making them choose it as an attractive tourist destination, becoming the best campaign to promote a city. Some American studies show that the number of visitors to a specific destination can triple after seeing a production that attracts them.

Malaga must enhance the capacity of the screen to increase tourism, with the support of all the agents involved in the promotional marketing of the city, since it has a reciprocal impact on them. And for this reason, we have to promote these activities as a cultural, economic and social duty on the part of public and private institutions.

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